SourceAmazon SES click tracking now supports custom URL paths for mobile app deep linking
Businesses can now track email engagement without forcing users into a web browser instead of their mobile apps.
- Introduced the ses:custom-path HTML attribute for <a> tags to carry custom path segments through to tracking URLs.
- Allows mobile operating systems to route links to iOS Universal Links or Android App Links while keeping engagement tracking active.
- Requires a custom redirect domain configured with an Apple App Site Association (AASA) or Digital Asset Links verification file.
- Made available across all AWS Regions where Amazon SES is supported.