Article

Amazon SES click tracking now supports custom URL paths for mobile app deep linking

August 14, 2026aws.amazon.com

Amazon SES introduced the ses:custom-path HTML attribute to support mobile app deep linking via iOS Universal Links and Android App Links.

Why it matters

Businesses can now track email engagement without forcing users into a web browser instead of their mobile apps.

Feature available in all AWS Regions where Amazon SES is offered.
Requires custom redirect domain and AASA or Digital Asset Links verification files.
Implementation involves adding the ses:custom-path attribute to HTML <a> tags.

Show entities and relationships

Amazon Web Services owns Amazon Simple Email Service (SES)
Amazon Web Services develops and operates Amazon Simple Email Service (SES).
Amazon Simple Email Service (SES) uses Mobile Deep Linking
Amazon SES supports mobile deep linking with the ses:custom-path HTML attribute.
Amazon Simple Email Service (SES) uses Click Tracking
Amazon SES provides click tracking while carrying custom URL paths for deep linking.
Amazon Simple Email Service (SES) is related to Universal Links
Amazon SES carries path segments through to tracking URLs to match Universal Links configuration.
Amazon Simple Email Service (SES) is related to App Links
Amazon SES carries path segments through to tracking URLs to match App Links configuration.
iOS uses Universal Links
iOS uses Universal Links for mobile application deep linking.

Show 3 more connections

Android uses App Links
Android uses App Links for mobile application deep linking.
Amazon Simple Email Service (SES) is related to iOS
Amazon SES click tracking integrates with iOS Universal Links.
Amazon Simple Email Service (SES) is related to Android
Amazon SES click tracking integrates with Android App Links.

Aug 14, 2026•17d ago

•Product Update

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