SourceMake AI Max work for your business with new testing and planning tools.
Advertisers can test budget changes and ROI targets without compromising brand or location controls. This allows businesses to scale spending more confidently while maintaining necessary campaign guardrails.
- Allows advertisers to test different budgets and ROI targets across multiple Search campaigns in a single A/B test rolling out in September
- Enables A/B testing with brand or location controls enabled without compromising guardrails
- Allows Performance Planner to forecast the impact of bidding or budget target changes and apply suggestions directly with one click
- Announced ahead of the Rethink 2026 virtual event focused on scaling performance with Google AI