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Make AI Max work for your business with new testing and planning tools.
Google is introducing new testing and planning tools for AI Max to help businesses optimize Search campaigns. The update includes A/B testing capabilities and enhancements to the Performance Planner.
Why it matters
Advertisers can test budget changes and ROI targets without compromising brand or location controls. This allows businesses to scale spending more confidently while maintaining necessary campaign guardrails.
The details
- A/B testing for budgets and ROI targets rolls out in September.
- AI Max experiments now support active brand and location controls.
- Performance Planner enables one-click application of suggested bidding or budget changes.
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In this article
Key connections
Google develops and operates the AI Max advertising campaign tool.
Google owns Performance Planner
Google develops and operates Performance Planner for campaign forecasting and budgeting.
Google develops and operates the Google AI platform and technologies.
AI Max uses A/B Testing
AI Max incorporates A/B testing to test different budgets and ROI targets across Search campaigns.
AI Max leverages Google AI to optimize ad campaign performance.
Performance Planner is related to AI Max
Performance Planner helps advertisers forecast and apply budget and bidding changes alongside AI Max campaigns.
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Google AI is built with Artificial Intelligence
Google AI utilizes Artificial Intelligence to power automated campaign and planning capabilities.
Related events
Google Introduces New Testing and Planning Tools for AI Max and Performance Planner
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