Amazon Simple Email Service introduced the ses:custom-path HTML attribute to enable mobile deep linking for iOS Universal Links and Android App Links without disabling click tracking.

Key Details

• Introduced the ses:custom-path HTML attribute for <a> tags to carry custom path segments through to tracking URLs.
• Allows mobile operating systems to route links to iOS Universal Links or Android App Links while keeping engagement tracking active.
• Requires a custom redirect domain configured with an Apple App Site Association (AASA) or Digital Asset Links verification file.
• Made available across all AWS Regions where Amazon SES is supported.

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