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Wzmacniamy w Polsce ochronę przed oszustwami
Meta is implementing an improved AI system and expanding identity verification for financial advertisers in Poland to combat online scams.
Why it matters
These measures reduce the likelihood of users encountering fraudulent financial advertisements and impersonation scams on Meta's platforms.
The details
Between July 2025 and June 2026, Meta removed 137,000 scam ads in Poland, with over 88% removed before any user report. The company aims for 90% of global ad revenue to come from verified advertisers by the end of 2026, up from 70% in 2025. Additionally, existing AI tools have already reduced reports of celebrity impersonation by over 80%.
What's next
The identity verification process for financial advertisers targeting Poland will be completed in the coming weeks.
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