Source
Reach your audience in new ways with August’s Demand Gen Drop.
Google is introducing new tools for Demand Gen campaigns to help advertisers acquire customers and generate high-quality leads on YouTube and other platforms.
Why it matters
Advertisers can reach customers more efficiently by enabling direct messaging from ads and producing multi-format video assets more quickly.
The details
Google is testing ways for viewers to start conversations with brands on messaging apps directly from YouTube ads. Additionally, the Asset Studio workflow now allows advertisers to create horizontal and vertical assets simultaneously.
What's next
Google is inviting users to join Rethink Week 2026 and start using The YouTube Performance Four.
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