Virgin Atlantic deployed ChatGPT Work and ChatGPT Sites across its digital product and customer experience teams to streamline market research, integrate customer data, and create custom planning tools.

Key Details

• Utilized ChatGPT Work to map competitor experiences and customer journeys for Virgin Atlantic's five-year digital strategy.
• Reduced competitive research and analysis timelines from weeks to hours.
• Created secure, authenticated dashboards using ChatGPT Sites to unify customer journey datasets into a single interface.
• Developed custom product-planning tools to manage roadmaps and quarterly priorities.

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